This British fashion brand was founded back in the 1980s and we relaunched in 2005. Gio-Goi had its roots in the Manchester band scene in the late 1980s and would sell their clothes and memorabillia at clubs and raves. Now relaunched with new financial backers, Gio-Goi has been worn by a large list of celebrities, including Pete Doherty, Amy Winehouse, Liam Gallagher, The Artic Monkeys, Deadmau5 and Plan B.